No account layer
You deal with the people doing the work. Questions get an answer the same day, in plain language.
Media planning, buying and integrated campaigns
Media planned by people, not templates.
We plan the media, make the work and buy the space — one team accountable for the campaign from the brief to the numbers.
PEKO Makedonija · billboard, SkopjeCampaign flight planSample · 12 weeks
The rule we work by
Don’t trust advertising agencies when they speak about themselves. Trust their clients.
Every campaign is measured against the objective it was booked for.
We recommend the tactic that works, even when it earns us less.
Local people, local media contacts, local prices.
How we work
Serious about results. Easy to work with.
We have strong opinions and no attitude. We know the craft, and the best idea in the room wins whoever brought it.
Numbers, not applause
Awards are pleasant. Reach, response and cost per result are the point — and we report them even when they don’t flatter us.
Clever beats expensive
Every idea is measured against the objective and the budget. The smart route is the one that reaches the audience for less.
In it past the campaign
We plan for the brand a year out, not for the flight in front of us. We grow when the brands we buy for grow.
The agency
Partners in the project, not a line on the invoice.
People Media is an advertising agency in Skopje. We build integrated campaigns and see them through — the strategy, the creative, the media buy and the report at the end.
The advantage is the one in the name: people — a small, senior local team who know the media here, the people who sell it, and what a slot is actually worth.
Everything a campaign needs sits under one roof: strategy, creative, media, public relations, digital, brand design, promotions and events. One team briefed once, one set of deadlines, and no gap between the idea and the buy that has to carry it.
The core of it is media — strategy, planning, buying and digital. The size of the budget matters far less than where it goes: a small one aimed precisely beats a large one spread thin. With the right idea behind it, a local brand holds its own next to the multinationals.
- DomesticMacedonian brands
- RegionalWestern Balkans
- InternationalGlobal accounts
What we do
Seven disciplines, one team, one invoice.
Book a single channel or the whole flight. Everything below is delivered in-house, by the same people who plan it.
Media
Advertising
Media planning, media buying, marketing plans and PR — across TV, radio, print and out-of-home.
Strategic planning
A complete media strategy for the brand: audience, channel mix, flight plan and budget split.
Creative
Brand design
Brand development, corporate identity, and the graphic design that carries a product or a campaign.
Web design
Sites for brands and businesses, built to carry the campaign rather than fight it.
Digital
Social media
Day-to-day management of Facebook, Instagram, YouTube and X — content, community and paid reach.
Digital marketing
Digital campaigns, PPC and full campaign management, from setup through optimisation to reporting.
Live
Events & promotions
Event planning, organisation and execution, plus BTL promotions run by trained local teams.
Selected work
Campaigns that ran on real streets.
Billboards, bus branding, LED screens, TV and radio, from the last few seasons of client work.
Clients
Brands we plan and buy for.
Pharma, FMCG, fashion, cosmetics and paints — for local distributors, regional groups and international names.
In their words
The client’s version.
Three of them, on the record, about campaigns they paid for.
Sarantis Skopje
Long-term partners who are always committed and innovative in the realisation of integrated marketing campaigns.
Tatjana VolchevskiKey Account & Marketing Manager
Nobel İlaç
In recent years they have surprised us with several interesting local projects — the successful radio campaigns for Tylol Hot and Anzibel, and the excellent presentation and management of new NBL products on social media.
Jordancho IgnatovskiKey Account Manager
PEKO Makedonija
The key factors for choosing People Media were in-depth product knowledge, dedication to our requirements, and innovative design solutions within our budget. Looking forward to the next project.
Biljana AngelovskaGeneral Operational Manager
Contact
Tell us what you’re launching.
Send the brief, the timing and the budget range. You get a plan back, not a pitch deck.
- Address
- Tome Arsovski 45/3-33
1000 SkopjeOpen in Maps - Telephone
- +389 76 421 783
- people.mkd@gmail.com
- Social