Vardar Foods
Halo Fresh
A chilled range launching into a category where nobody reads the packaging.
- Selected work
- Bus branding
- Out-of-home
- TV
- Radio
Demo case study — invented campaign, invented figures.
The brief
Halo Fresh was a new line from an established food house, going into a chiller where every competitor looks the same at arm's length. The brief asked for awareness; the actual problem was that the range had to be recognisable from across the aisle.
What we did
We put the identity on the outside of the city instead of inside the shop — full vehicle wraps on four routes that end at the three largest retail parks, plus radio in the drive-time slot on the same routes. One asset, seen on the way to the shop and heard on the way home.
What happened
Distribution went from three chains to five inside the campaign, which the client's buyers attributed to the routes rather than to the retail promotion running alongside.
In short
- 4
- Routes
- 2
- Media
- 5
- Chains
