People Media
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About

Most media budgets are not too small. They are pointed at the wrong place.

Founded in Skopje in 2016. We plan, make and buy — the same people, from the brief to the numbers.

Placeholder artwork for the agency — a taupe composition from the same set as the work

There is no account layer between you and the people doing the work, and no handover between the idea and the buy that has to carry it — whoever plans the campaign is whoever books it.

Budget matters less than where it goes. A small one aimed precisely beats a large one spread thin, which is how a local brand ends up holding its own next to a multinational. Most of the work is deciding where not to spend.

We work across out-of-home, television, radio, transit, digital and events, planned together rather than bought separately — a campaign assembled from four suppliers is a campaign nobody is accountable for.

How we work

  1. 01

    Plan before you buy.

    The brief comes first and the buy comes last. A plan that starts from the inventory somebody has available is a plan built around what they are trying to sell.

  2. 02

    Buy where the audience is.

    Not where it is cheapest, and not where it is easiest to report on. Reach that the wrong people see is not a discount.

  3. 03

    One team, brief to numbers.

    The same people plan, make and book. Nothing is handed over, so nothing is lost in the handover.

  4. 04

    Report what happened.

    Including the parts that did not work. A report containing only good news is not a report.

What we do

  • Strategy & media planning

    Where the budget goes, and where it does not. Audience, competitive set, and a plan tied to something measurable.

  • Creative & production

    Concept, design, photography and film. Made for the placement it is going into, not adapted to it afterwards.

  • Media buying

    Out-of-home, transit, television, radio and digital, booked directly. One negotiation, one set of dates, one invoice.

  • Social, digital & events

    The part of a campaign that keeps running after the boards come down, and the part people stand in front of.

The team

Placeholder portraits. Needs five headshots.

  • Vlatko KazandziskiManaging Director
  • Frosina TrajkovskaDigital Marketing
  • Ksenija DespotoskaSocial Media Manager
  • Goran HadzipetrovMedia Planner
  • Ivan DimitrovGraphic Designer

Recognition

Demo awards, from invented juries. Needs the real list, or the section comes out.

  • 2024Vardar Creative PrizeOut-of-home — Aster Bloom
  • 2024Adriatic Media AwardsMedia strategy — Terra Trek
  • 2023North Grid AwardsFilm — Field & Form
  • 2023Vardar Creative PrizeTransit — Lumen Care

Questions we get

Demo answers, written for the pitch. Needs your sign-off, or your own wording.

  • What is the smallest budget worth planning?

    There is no floor, but under a certain point the honest answer is one medium held for longer rather than three run thinly. We will tell you which one before you book anything.

  • Do you work with a fixed retainer or per campaign?

    Either. Most of our accounts are per campaign with a planning fee, because that is what a seasonal brand actually needs. A retainer makes sense once there is always something running.

  • Can you buy media for creative we already have?

    Yes, and often we should. If the assets will not carry the placement we will say so before the buy rather than after it — that is the Atlas Denim case study.

  • How long does a campaign take to get live?

    Four to six weeks from brief for out-of-home, less if the creative exists. Transit needs the extra weekend for installation. Television depends on the station, not on us.

  • What do we get at the end?

    A report with what ran, what it cost, what moved, and what did not work. The last part is the one worth reading.

Journal

Demo notes. Needs three real ones, or the section comes out.

If that is how you want to work, the next step is a brief, a timing and a rough budget.

Let’s talk