All work
Meridian Health
Field & Form
A supplement brand that needed to be believed, not just seen.
- Selected work
- Concept
- TV production
- Key visual
- In short
- 2023
Demo case study — invented campaign, invented figures.
The brief
Field & Form sells to people who read the label. The category is loud and largely interchangeable, and the previous campaign had been bought on reach alone — high impressions, no movement.
What we did
We made one film instead of buying more places to put the old one. It was shot on a working court with actual players and no voiceover, and the key visual came out of the same session rather than being art-directed separately, so the still and the film are demonstrably the same afternoon.
What happened
The film ran for two seasons instead of one, which halved its effective production cost, and the key visual is still the brand's pack shot.
In short
- 1
- Film
- 2
- Seasons
- 1
- Shoot day
