Nord Retail Group
Aster Bloom
A footwear line with no share of voice going into its strongest season.
- Selected work
- Design
- Photography
- Out-of-home
- Media buying
- In short
- 2024
Demo case study — invented campaign, invented figures.
The brief
Aster Bloom had six weeks before the autumn range landed and no presence outside its own stores. The budget was a fifth of what the category leader spends in the same window, so the plan could not be a smaller version of theirs.
What we did
We bought depth over reach: eleven sites on three corridors rather than forty spread across the city, held for the full six weeks so the same commuter saw the same board twenty times. The creative was shot for night, because that is when those corridors are busiest and when a lit board has the street to itself.
What happened
Recall in the target districts came in level with the category leader on a fifth of the spend. The client moved the spring range onto the same eleven sites.
In short
- 11
- Sites
- 6
- Weeks
- 3
- Corridors
