All work
Meridian Health
Lumen Care
A pharmacy brand with a two-week window and a city-wide audience.
- Selected work
- Bus branding
- Out-of-home
- TV
- Radio
Demo case study — invented campaign, invented figures.
The brief
Lumen Care's category peaks with the first cold snap and collapses six weeks later. There is no time to build anything; the campaign has to be at full weight on day one.
What we did
Everything went live in a single day across transit, television and radio, with the vehicle wraps installed the weekend before so the city woke up to them. One team booked all three, which is the only reason the dates lined up.
What happened
Full weight from day one, and the client's own sell-out data put the peak eight days earlier than the previous year.
In short
- 1
- Launch day
- 3
- Media
- 6
- Weeks
