All work
Nord Retail Group
Atlas Denim
A denim label that had outgrown its own photography.
- Selected work
- Design
- Out-of-home
- In short
- 2024
Demo case study — invented campaign, invented figures.
The brief
Atlas Denim came to us for media and the media was not the problem. The range had moved upmarket and the assets had not; nothing we could have bought would have made the old images work on a six-metre board.
What we did
We said so, shot the range first, and only then built the plan around what the new pictures could carry — fewer, larger placements at eye level in the two districts where the brand's own sales already indexed highest.
What happened
The client's cost per thousand went up and its cost per acquisition went down, which is the trade this section exists to argue for.
In short
- 2
- Districts
- 1
- Shoot
- 8
- Sites
